Web3 companies are continuing to grow worldwide. It’s the next wave of innovation powered by Blockchain technology, empowering entrepreneurs with control over digital assets using decentralised applications (dApps) through a decentralised network while opening doors for new opportunities. No wonder the demand for qualified Web3 CMOs is at its peak with the rise of Web3 companies!
And, if you have recently started a Web3 company and are on the same page, there are a few things you need to keep in mind. In today’s blog post, we are here to share some pro tips on hiring a Web3 CMO for your business. Let’s get started!
Here’s What to Keep in Mind When Hiring a Web3 CMO
Recent research shows that Web3 companies are the fastest-growing platform now. After all, in this era of digitalisation, it’s the best way to have better control over your sensitive digital data and identities, leveraging decentralised applications (dApps) as they use Blockchain technology to ensure user security. On the Web3 platform, you no longer need any intermediary applications to interact with others.
Now, while looking for the right head for your Web3 company to expand your business through this platform, a few things you need to remember. Such as:
Understand the difference between Web2 and Web3-
When planning to take your business to the next level using the Web3 platform, you need to understand the difference between Web2 and Web3 marketing. The former targets acquiring and retaining customers, whereas the latter focuses on creating and developing a community. Here, the term ‘Community’ comes with huge outcomes that need to be measured to acknowledge the marketing opportunities and challenges where an efficient and talented Web3 CMO comes into play.
Find someone experienced-
Decentralised technology, including decentralised applications (dApps) and networks, opens new doors for entrepreneurs to new opportunities for business expansions while allowing them better control over securing digital data and identities. It’s the basis of the Web3 platform. Yet, the one you are choosing for the Web3 CMO role of your business should be skilled and have the technical knowledge to understand the audience better while building and managing a strong network for marketing operations.
Don’t miss out on soft skills-
On the one hand, where technical expertise is an imperative skill to fit for a Web3 CMO role, other soft skills are also a necessity to build and manage marketing operations, understand customers better and build a successful community. So, when hiring a Web3 CMO talent, don’t miss out on identifying their leadership skills, relation-building ability and communication skills.
Find someone innovative and creative-
A Chief Marketing Officer (CMO) of the Web3 platform should have the creative mind to suggest out-of-the-box ideas for unique advertising and marketing initiatives. Also, the expert should be passionate about the Web3 platform and understand its potential, leading to better marketing planning, development and execution of the organisation.
However, no matter how much you consider the pro tips mentioned above, Web3 recruitment is challenging and time-consuming to hire Web3 talents, especially a perfect fit! You have to proactively contact candidates who have experience working with the Web3 platform, which takes a lot of time.
What if we say you no longer have to take this responsibility on your shoulders? That’s right!
At WorkInCrypto, we have the most experienced and well-equipped Web3 headhunters to help your company with Web3 CMO search. Being the leading Web3 recruitment agency, we have the most recognised talent network. Our headhunters can access the talent seeking Web3 job roles and even those not actively searching for opportunities. Hence, you can reach the candidates with us who other companies don’t have any chance to connect with.
Isn’t it a total game-changer? So, why wait? Contact us now and learn how our Web3 recruiters can help you find the best talent for the Web3 CMO role.